Quaker cereal

LIFE

Life breakfast cereal was introduced by Quaker Oats in 1961. Back then, Life contained just whole grain oats. Today’s recipe includes added sugar and flour.

The Quaker Oats Company was founded in 1901 when four oat mills merged, including the Quaker Mill Company of Ravenna, Ohio. Quaker Mill’s owner Henry Parsons Crowell played the key role in creating the new company and remained at the helm until 1943.